We created a strong and comprehensive short, medium and long-term Communication Strategy and Visibility Plan for the ECOWAS Regional Stabilisation and Development Fund (RSDF), including its pilot project in The Gambia. The strategy addressed the communication with different external stakeholders which are categorised in three groups: (A) The German government, BMZ and the German public as well as ECOWAS and its Member States, in particular the Gambian government (B) the population in The Gambia and other ECOWAS member states and (C) young people, women and returnees who are the primary target group of the project at this stage of its deployment. It was important to show impacts and successes which addressed all three target groups and to lay the strategic groundwork for ECOWAS to communicate with the different stakeholders in a professional and engaging way and speak with one voice.